Aunt Jemima® Frozen Breakfast Unveils New Lil’ GriddlesTM Line

New Lil’ Griddles line includes three delicious bite-sized options made from scratch just like families make in their own kitchens.

PARSIPPANY, N.J. (March 5, 2013) -- Aunt Jemima® Frozen Breakfast, a portfolio brand of Pinnacle Foods Group, today announces its new Lil’ Griddles line of three delicious, bite-sized breakfast options. The new line includes Aunt Jemima Frozen Blueberry Mini pancakes, Aunt Jemima Frozen Original Mini pancakes, and Aunt Jemima Frozen Cinnamon French Toast Sticks.

With new Lil’ Griddles from Aunt Jemima Frozen Breakfast, families now have the big breakfast taste in “mini” options with flavors that children love. Lil’ Griddles are a big help for moms who want to serve her family a warm breakfast in the morning, just like she’d make it herself. Starting the family out with a warm breakfast makes the morning, and the entire day, even more special and with the new Aunt Jemima Lil’ Griddles line at a suggested retail price of $2.99, it has never been easier.

“We take great pride in making Aunt Jemima frozen pancakes, waffles, and French toast just like moms make breakfast across America,” said Lisa Barrette, Senior Director of Marketing for Pinnacle Foods Group’s breakfast brands. “I’m excited to introduce Lil’ Griddles to our loyal consumers, and to continue to help moms serve her family a warm, convenient, and most importantly, nutritious breakfast.”

Aunt Jemima knows that breakfast is the most important meal of the day, which is why Lil’ Griddles are made with love and care throughout every step – from stirring the batter and pouring it on a hot griddle to flipping the fluffy and bubbling pancakes just like moms would do at home. For more information on Lil’ Griddles, or other homemade-tasting Aunt Jemima Frozen Breakfast products, visit www.auntjemimafrozen.com, or go to the Aunt Jemima Frozen Breakfast Facebook page.

 

About Aunt Jemima Frozen Breakfast

Aunt Jemima® has been associated with high quality, great tasting breakfast products for over 100 years. Aunt Jemima® Frozen Breakfast offers an easy breakfast solution, with a full variety of homemade-tasting items that can be prepared in minutes in the toaster or the microwave. Aunt Jemima® Frozen Breakfast includes light and fluffy pancakes, warm and delicious waffles, hand-dipped and griddle-cooked French toast, complete single-serve breakfast entrees and portable breakfast sandwiches. Aunt Jemima® is a registered trademark of The Quaker Oats Company and is used under license. For more information on Aunt Jemima® Frozen Breakfast, log onto www.auntjemimafrozen.com.

About Pinnacle Foods

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth's® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's,®, and Freshlike® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp's® and Mrs. Paul's® seafood and Foundation brands such as Hungry-Man® dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® bagels, and Celeste® pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin's® Popcorn, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.