Celebrity Chef Aaron McCargo, Jr., and Aunt Jemima Frozen Breakfast Broadcast Live From the Line at 2011 Blogalicious Weekend

MOUNTAIN LAKES, N.J. (Oct. 20, 2011) -- Pinnacle Foods' Aunt Jemima Frozen Breakfast brand announced today its sponsorship of the 2011 Blogalicious Weekend, which celebrates the diversity of women of all ethnicities in social media. Together with Food Network's Aaron McCargo, Jr., a dedicated team of three employee ambassadors from the brand's Jackson, Tenn., plant, will share the frozen breakfast maker's "Just Like Homemade" story with some of the most influential, female social media mavens in the nation.

The brand ambassadors – Jennifer Franklin, Charley Schumaker and Susie Tomlinson – have a message to share with conference attendees: they take great pride in making Aunt Jemima Frozen Pancakes, Waffles and French Toast from scratch, with the same warmth and care as families across America do at home.

"We make our frozen pancakes, waffles and French toast with the same ingredients you would use at home – eggs, milk, flour and sugar – and nothing you wouldn't," says brand ambassador Susie Tomlinson. "As proud as we are of the ingredients we do use, we're just as proud of the ingredients we don't use – no preservatives, high fructose corn syrup or artificial flavors."

Their story has already caught the eye of celebrity chef Aaron McCargo, Jr., who teamed up with the iconic brand earlier in the year to create a series of signature recipes featuring the frozen pancakes, waffles and French toast. Joined by Chef McCargo, the team will host a special "Breakfast for Dinner" the last night of the conference, serving some of his delicious breakfast recipes and showing attendees how Aunt Jemima Frozen Breakfast products are "just like homemade."

Warm up a crisp, fall morning with Chef McCargo's Slamming Banana's Foster Oatmeal Pancakes that will be featured at Saturday's dinner event:

•In a medium saute pan, heat on medium a 1/2 c. orange juice, 1/2 c. brown sugar, 1/2 tsp. cinnamon and 1/2 tsp. vanilla extract.
•Once cooked down by a third or when sauce appears to become syrupy, add 2 sliced bananas and continue to stir for about a minute.
•Cut off heat and stir in 1/4 stick chilled and cubed butter until fully incorporated in sauce.
•Heat up Aunt Jemima Frozen Oatmeal Pancakes according to package directions and pour sauce over pancakes.

Recipes, coupons for Aunt Jemima Frozen Breakfast products and more can be found at Facebook.com/AuntJemimaFrozenBreakfast. While on the page, watch the video starring Jennifer, Charley and Susie that that caught Chef McCargo's attention and shows every batch of Aunt Jemima Frozen Pancakes made from scratch

About Aunt Jemima Frozen Breakfast

Aunt Jemima® has been associated with high quality, great tasting breakfast products for over 100 years. Aunt Jemima® Frozen Breakfast offers an easy breakfast solution, with a full variety of homemade-tasting items that can be prepared in minutes in the toaster or the microwave.  Aunt Jemima® Frozen Breakfast includes light and fluffy pancakes, warm and delicious waffles, hand-dipped and griddle-cooked French toast, complete single-serve breakfast entrees and portable breakfast sandwiches. Aunt Jemima® is a registered trademark of The Quaker Oats Company and is used under license. For more information on Aunt Jemima® Frozen Breakfast, log onto www.auntjemimafrozen.com.

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth's® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steam fresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp's® and Mrs. Paul's® seafood, Lender's® bagels and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.