DUNCAN HINES ELEVATES THE BAKING EXPERIENCE WITH THE INTRODUCTION OF AMAZING GLAZES AND DECADENT CAKES

Mountain Lakes, NJ (October2010)- Duncan Hines®, the well recognized brand that has been helping families create delicious moments for 60 years, introduces the latest breakthrough in deliciousness at the baking aisle – Amazing Glazes and Decadent Cakes.


Duncan Hines launches Amazing Glazes, a one of a kind glaze designed to elevate the baking experience with a whole new way to top your desserts.  Available in Chocolate and Vanilla, Amazing Glazes help home chefs create spectacular desserts with professional results. Only Duncan Hines offers this versatile topping to complement your baked goods or any dessert with a touch of sweetness and flavor. What separates Decadent Glazes from frosting is they are not as heavy or sweet as frosting and are convenient to use. These glazes are available in a 10 ounce squeeze bottle at an SRP of $2.49.


Simultaneously, Duncan Hines now offers the most premium, indulgent cakes that one can find outside of a bakery. Duncan Hines New Decadent Cake Line with two new incredibly indulgent offerings – Duncan Hines Decadent Triple Chocolate Cake with real chocolate chunks and rich fudge and Duncan Hines Decadent Apple Caramel cake with real apples and rich caramel.  With more people entertaining at home and looking for better quality desserts, these decadent cakes are perfect.  Both cakes contain zero grams of Trans fat and NO hydrogenated oils.  They are available in cake baking section of supermarkets nationwide in 20 oz size boxes at a SRP of $2.99.


“We’re passionate and committed to product innovation,” said Lora Van Velsor, Vice President of Marketing for Duncan Hines.  “We are confident the Decadent Cakes and Glazes will excite consumers and offer unbelievably delicious baking experiences.”

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our approximately $2.5 billion business employs more than 4,500 people in 21 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division brands consist primarily of Birds Eye® vegetables, Birds Eye Steamfresh® vegetables, Birds Eye Viola!® meals, C&W® vegetables and McKenzie’s® vegetables, Freshlike® vegetables, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® frozen pizza. Our Specialty Food group manages Tim’s Cascade Snacks®, Snyder of Berlin® and Husman’s®. Further information is available at www.pinnaclefoods.com.

About Duncan Hines
A household name for decades, Duncan Hines® is one of America’s most recognizable brands. The brand was started by a man named Duncan Hines who was a traveling salesman, food critic and book author in the 1940s. Today, the Duncan Hines product line includes over 80 different mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting.  With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines’ inventive spirit and passion for baking. For more information on Duncan Hines, log onto www.duncanhines.com.

For More Information:
Elena Magg/ Nicole VanderPloeg
Bender Hammerling Group
(973)744-0707
Elena.Magg@bhgpr.com/
Nicole.VanderPloeg@bhgpr.com
 


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