Duncan Hines Makes Its Hollywood Debut As The Official Dessert Sponsor of the 62nd Primetime Emmy® Awards Governors Ball

For more information contact:
Pinnacle Foods Communications
Michelle Weese/Elizabeth Rowland
973-541-6642

Duncan Hines Makes Its Hollywood Debut As The Official Dessert Sponsor of the 62nd Primetime Emmy® Awards Governors Ball
This year there will be even more red velvet than usual…

Mountain Lakes, NJ (June 14, 2010)—Pinnacle Foods, LLC announced today that its Duncan Hines Brand will this year become the official dessert sponsor of the 62nd Primetime Emmy Awards and Creative Arts Awards Governors Ball.  

“We are thrilled to be partnering with the Academy of Television Arts & Sciences,” says Lora Van Velsor, vice president of Marketing for Pinnacle’s Duncan Hines Foods division. “This sponsorship is really an expression of the best with the best.  While the Primetime Emmy® Awards celebrate excellence in national primetime programming, Duncan Hines celebrates its superiority in dessert mixes.”

To add another level of excellence to the mix, the Culinary Institute of America will be creating the hand-crafted, decadent Duncan Hines treats offered to guests at the black-tie events in the dessert lounges, as well as parting gifts. "It is exciting to be asked to create signature dessert lounges and parting gifts for Emmy winners, celebrities and guests attending this year's Primetime Emmy Awards Governors Ball." says Ron DeSantis, Certified Master Chef and director of CIA Consulting. "This is a great opportunity to showcase the best from our collaboration with Duncan Hines."

Demonstrating category leadership, Duncan Hines leverages this sponsorship by differentiating from its competition through aspirational positioning -making Duncan Hines synonymous with all things of superior quality.  “Duncan Hines was a real person who stood for superior quality,” continues Van Velsor.  

Before Fodor's and Zagat, there was Hines. At a time when there was no such thing as restaurant critics and ratings, Duncan was on to something new. Four little words would come to have significant importance to restaurants all across the country: "Recommended by Duncan Hines."  

Duncan spent years discovering new trends in food and sharing them with his expanded following of “foodies.” His reputation for honesty and reliability were two of the most important ingredients in his recipe for success. These qualities are what lead to what Duncan Hines stands for today.  Today, the Duncan Hines brand still celebrates the man’s inventive spirit through a relentless commitment to quality and innovation.

About Duncan Hines
A household name for decades, Duncan Hines® is one of America’s most recognizable brands. The brand was started by a man named Duncan Hines who was a traveling salesman, food critic and book author in the 1940s. Today, the Duncan Hines product line includes over 80 different mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting.  With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines’ inventive spirit and passion for baking. For more information on Duncan Hines, log onto www.duncanhines.com.

About Pinnacle Foods
Millions of times a day in over 80% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, many of which have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our $2.6B business employs more than 4,500 people in 19 sites around North America. We are a leader in the dry and frozen foods segments and our brands hold the #1 or #2 market position in 9 out of 12 major category segments in which they compete. Our Duncan Hines Foods division brands consist primarily of Armour® canned meats, Bernstein’s® and Nalley® salad dressings, Comstock® and Wilderness® delicious pie fillings and toppings, Duncan Hines® baking mixes and frostings, Log Cabin® syrups and pancake mixes, Nalley® and Brooks® chili and chili ingredients, Mrs. Butterworth's® syrups and pancake mixes, Open Pit® barbecue sauces, snacks from Tim’s Cascade Snacks®, Snyder of Berlin® and Husman®, and Vlasic® pickles, peppers and relish. Our Birds Eye Foods division brands consist of Aunt Jemima® frozen breakfasts, Birds Eye® frozen vegetables, frozen meals and frozen side dishes from Birds Eye Steamfresh®, Birds Eye Voila!® frozen meals, and Celeste® frozen pizza, frozen vegetables from C&W® (California & Washington), McKenzie’s®, and Freshlike®, Lender's® bagels, Swanson® and Hungry-Man® frozen dinners and entrees, Van de Kamp's® and Mrs. Paul's® frozen seafood.

About The Culinary Institute of America
Founded in 1946, The Culinary Institute of America is an independent, not-for-profit college offering bachelor's and associate degrees in culinary arts and baking and pastry arts as well as certificate programs in culinary arts and professional wine studies. The college has campuses in New York (Hyde Park), California (The CIA at Greystone, St. Helena), and Texas (San Antonio). In addition to its degree and certificate programs, the CIA offers courses for professionals and food enthusiasts.  For more information, and a complete listing of program offerings at each site, visit the CIA online at www.ciachef.edu.

About Academy of Television Arts & Sciences
Founded in 1946 at the birth of the medium, is a non-profit organization devoted to the advancement of telecommunication arts, sciences and creative leadership. Known for recognizing outstanding programming through its Primetime Emmy® Awards, the Television Academy also publishes emmy magazine. Its charitable Foundation operates the Archive of American Television, College Television Awards, acclaimed student internships and other educational outreach programs.  For more information on the Academy of Television Arts & Sciences, its many industry-related programs and services, including year-round events, please visit www.emmys.tv.

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