Duncan Hines Perfect Size For 1 Voted Product Of The Year 2018
Largest Consumer-Voted Survey Determines Distinguished Award
NEW YORK, February 9, 2018 -Duncan Hines Perfect Size For 1 https://www.duncanhines.com/ps41/products/, a warm delicious treat in about a minute, has been named Product of the Year for 2018. Product of the Year is the world’s largest consumer-voted award for product innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights. Duncan Hines Perfect Size For 1 has taken home the top honors for the baking category.
“Product of the year answers an essential question – ‘How do I find great new products – with so many launches, so many claims, how do you find the best?’ This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation,” said Mike Nolan, CEO of Product of the Year. “Product of the Years’ distinctive red seal of approval, continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage.”
For over thirty years, Product of the Year has guided consumers to the best products on the market across 37 countries, while rewarding manufacturers for quality and innovation. Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry. Product nominations are placed into categories including beauty, personal care, household essentials, food and beverage, pet care, etc., and are assessed on seven key measures. One product is named the winner of each category, based on the results of the consumer survey.
“We are honored that Perfect Size for 1 has been selected as a 2018 Product of the Year Award winner,” said Ross Chapman, Senior Brand Manager on Duncan Hines. “To stand out among the competition in a survey of 40,000 consumers is a distinguished honor, and we look forward to proudly showing off the Product of the Year logo in our marketing efforts.”
The complete list of 31 winners selected to receive the 2018 Product of the Year Award can be found at productoftheyearusa.com or follow along on social with #POYUSA2018.
About Duncan Hines
Duncan Hines® cake mixes, brownie mixes and frostings provide simple sweet baking solutions that warm up moments of togetherness. As the brand continues to evolve, we bring you the latest addition to the lineup – Perfect Size for One. It’s the perfect product that brings convenience to bakers of all skill levels.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer insights. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar TNS:
Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world’s leading data, insight and consultancy companies. Find out more at www.tnsglobal.com