Escape To The Islands With The Unique Taste of Hawaiian™ Kettle Style Potato Chips and Snack Rings

MOUNTAIN LAKES, NJ (February 2011)—The makers of  the Hawaiian™ Kettle Style Potato Chips are pleased to announce that their superior line of potato chips and snack rings are now available in Salt Lake City and the greater Utah area. The line offers four exotic, unique and delicious flavors, including: Original, Luau BBQ, Sweet Maui Onion and new Wasabi.

Now available in Harmons, Wal-Mart and Smith’s, Hawaiian™ Kettle Style Potato Chips bring something unique to the supermarket. With the Hawaiian tagline, “Lolo ‘Ono,” which translates to “Crazy Delicious,” Hawaiian™ Kettle Style Potato Chips use the traditional Polynesian recipe that originated the Hawaiian™ Kettle Style Potato Chip. Hawaiian™ Kettle Style Potato Chips and Snack Rings are known not only for superior taste and quality, but also for the artistic, colorful, tropical artwork that appears on all packaging.

“We are delighted to bring a taste of the islands to the greater Utah area to expand people’s taste horizons.” says Jeff Leichleiter, General Manager of Tim’s Cascade Snacks®, distributors of Hawaiian™ Kettle Style Potato Chips and Snack Rings. “The distinctive flavor profiles, crunchy texture and unique packaging all combine to offer consumers a product that is above comparison, and we know they’ll love it.”

Learn more about the full product line below:


Hawaiian™ Kettle Style Potato Chips


Original- Real potatoes sliced slightly thinner than regular chips, then slow cooked in the old Hawaiian tradition in a select blend of oils for a crispy, crunchy potato chip with just the perfect pinch of salt.
 
Sweet Maui Onion- Crispy, golden chips are cooked to perfection, and then seasoned with just the right amount of Sweet Maui onion flavor.

Luau BBQ- Although the front of the bag boasts Sweet and Spicy, consumers say it’s sweet and sassy and full of detectable flavor. Try putting these chips inside your next burger for a yummy twist.

Wasabi- Discover a new world of flavor when you try these unique tasting chips which combine the zest of wasabi root with a kick of horseradish and thick sliced potato chips to create this ultimate island delight.

Hawaiian™ Snack Rings

Sweet Maui Onion Rings- The delicious taste you love from the Sweet Maui Onion chips is now available in a zesty ring snack. These light and crispy rings are cooked to golden perfection and seasoned with just the right amount of Sweet Maui Onion flavor.

Luau Barbeque Rings- Light as a breeze in your hand but packing a rushing wave of flavor, it's the crispy Hawaiian Luau BBQ ring snack! This snack has the sweet and zesty BBQ punch of our famous Hawaiian Kettle Chips on a light, curling ring.

All flavors of Hawaiian™ Kettle Style Potato Chips and Snack Rings are available in major grocery store chains such as Wal-Mart, Smith’s and Harmons (8 oz. package, SRP $2.99- $3.29). Hawaiian™ Kettle Style Potato Chips and Snack Rings are distributed by Tim’s Cascade Snacks® through an Independent Owner Operator Network.  For more information on Hawaiian Kettle Style Potato Chips and Snack Rings, log onto www.timschips.com .

All media inquiries should be directed to Elena Magg or Lee Makofsky at 973.744.0707, Elena.magg@bhgpr.com, or Lee.Mako@bhgpr.com.

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About Tim's

Tim's has been creating famous chips in the shadow of the Cascade Mountain range since 1986 using an old family recipe. By starting with premium potatoes direct from family owned farms and only the finest blends of real seasonings, we think you'll agree that you have discovered what you have been looking for from your first satisfying crunch. Just like the mountains that surround us, we have risen to the challenge of creating great tasting snacks. We have proven that a chip crunches louder, tastes superior and satisfies better when it is prepared by people who take pride in a well made snack. Our products are still created one batch at a time. And as always - NO TRANS FATS! Many people have told us that Tim's creates the best snacks anywhere. We believe once you've tried them, you'll agree.


About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in 21 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Freshlike® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® frozen pizza. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman’s® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com .