Hungry-Man® Connects Consumers to “Hungry Heroes”

MOUNTAIN LAKES (October 2010)—Hungry-Man® introduces “Hungry Heroes,” a social media campaign created specifically for men ages 18-34. This campaign connects today’s consumers with legends of their time, who will take them on a comical quest to find the maker of the Hungry-Man® dinner.

Through social networking sites and online video, the “Hungry Heroes” campaign educates and entertains its audience. Each “historically hungry hero,” represents a certain type of man relevant in today’s world and interacts with consumers through contemporary trends. There are two ways to participate: go to www.hungry-hero.com or text a unique code, which can be found on any purchased Hungry-Man® box.  Consumers can then follow their designated hero on Facebook, Twitter and through YouTube webisodes that show each of the Hungry Heroes’ hilarious and entertaining quests through time to meet the maker of the Hungry-Man® dinner, a question that no one yet knows the answer to.  Participants can look forward to not only humor, but weekly prizes, coupons and more. The founder of the Hungry-Man® dinner will be revealed sometime in November 2010.

In addition to “Hungry Heroes,” the Hungry-Man® brand has also launched an iPhone app—The Growlator—that translates stomach growls, as well as a new line of alcohol- infused meals called Pub Favorites.

For more information on products and programs from Hungry-Man® frozen dinners and entrées, please visit www.hungry-man.com.  Coupons, artwork and other media inquiries should be directed to Lee Makofsky at 973-744-0707 or Lee.mako@bhgpr.com.


About Hungry-Man® Frozen Dinners and Entrées
For over 35 years, Hungry-Man® has been an American icon and an important part of America’s freezer. The Hungry-Man Brand is committed to maintaining its proud tradition of great-tasting, hearty meals for a good price. Hungry-Man Meals include all the old favorites, including Roasted Carved Turkey, Classic Fried Chicken and Salisbury steak. Hungry-Man’s Sports Grill line offers many popular pub meals, including Beer Battered Chicken, Beef Taco and Popcorn Fish. Additionally, Hungry-Man offers a variety of grilled entrées, including Grilled Bourbon Steak Strips and Grilled Southwest Style Chicken. Each Hungry-Man meal offers a full pound of great tasting food to satisfy even the heartiest of appetites. For more information on Hungry-Man Meals, log onto www.hungry-man.com.

About Pinnacle Foods Group LLC


Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our approximately $2.5 billion business employs more than 4,500 people in 21 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division brands consist primarily of Birds Eye® vegetables, Birds Eye Steamfresh® vegetables, Birds Eye Viola!® meals, C&W® vegetables and McKenzie’s® vegetables, Freshlike® vegetables, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® frozen pizza. Our Specialty Food group manages Tim’s Cascade Snacks®, Snyder of Berlin® and Husman’s®. Further information is available at www.pinnaclefoods.com.


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