Hungry-Man® Frozen Dinners and Entrees Introduces “Pub Favorites” Line
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Stacey Bender/Lee Makofsky
Bender Hammerling Group
HUNGRY MAN® FROZEN DINNERS AND ENTRÉES INTRODUCES “PUB FAVORITES” LINE
Frozen Food Brand Delivers Men the Restaurant Style Food They Love in the Comfort of Their Own Homes
MOUNTAIN LAKES, NJ (August 4, 2010)–Hungry-Man® Frozen Dinners and Entrées announce the launch of Pub Favorites, a line of pub-inspired meals for the on-the-go lifestyle. The line, which includes three satisfying meal options, targets real food lovers who appreciate contemporary pub style foods with deliciously bold flavors and sauces but may not have time to prepare a traditionally cooked meal. With men ages 18-34 being the primary consumers of frozen dinners—the Hungry-Man brand in particular—this line responds directly to what consumers are demanding.
Each meal features a hardy protein perfectly matched with deliciously bold, alcohol-infused sauces and a range of signature sides. Hungry-Man’s Chopped Beef Steak meal features a Brewhouse mushroom gravy, green beans with bacon, and roasted potatoes; the Beer Battered Chicken meal comes complete with extra cheesy cheese fries; the Grilled Bourbon Steak Strip meal includes creamy mashed potatoes and a vegetable medley (SRP $3.59 each).
“There’s hungry and there’s really hungry–Hungry-Man is only the solution for both types of hunger,” said Senior Brand Manager Kristen Thompson. “Our meals provide hearty portions of the food men love. The new Pub Favorites line consists of unique meals you would find at your local pub, only you can enjoy them in the comfort and convenience of your own home.”
According to a study done by the European Centre for Monitoring Alcohol Marketing (EUCAM), the growth in alcohol flavored food offers an opportunity for the drinks and the food industry; it not only broadens the spectrum of options available to manufacturers but can also play a role in building loyalty of consumers.
For more information on Hungry-Man frozen dinners and entrées, please visit www.hungry-man.com. Artwork and interviews are available upon request.
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About Hungry-Man® Frozen Dinners and Entrées
For over 35 years, Hungry-Man® has been an American icon and an important part of America’s freezer. The Hungry-Man Brand is committed to maintaining its proud tradition of great-tasting, hearty meals for a good price. Hungry-Man Meals include all the old favorites, including Roasted Carved Turkey, Classic Fried Chicken and Salisbury steak. Hungry-Man’s Sports Grill line offers many popular pub meals, including Beer Battered Chicken, Beef Taco and Popcorn Fish. Additionally, Hungry-Man offers a variety of grilled entrées, including Grilled Bourbon Steak Strips and Grilled Southwest Style Chicken. Each Hungry-Man meal offers a full pound of great tasting food to satisfy even the heartiest of appetites. For more information on Hungry-Man Meals, log onto www.hungry-man.com.
About Pinnacle Foods
Millions of times a day in over 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our $2.6 billion business employs more than 4,500 people in 19 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 9 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division brands consist primarily of Birds Eye® vegetables, Birds Eye Steamfresh® vegetables, Birds Eye Viola!® meals, Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Pul’s® seafood, Lender’s® bagels, and Celeste® pizza. Our Specialty Food group manages Tim’s Cascade Snacks®, Snyder of Berlin®, and Husman®. Further information is available at www.pinnaclefoods.com.