Hungry-Man® Introduces New iPhone App: “The Growlator”

MOUNTAIN LAKES (October  2010)— For anyone who ever wished they could give a name to the type of hunger they feel, Hungry-Man® now makes it possible with “The Growlator,”  the first and only application that allows people to translate the meaning of hunger growls.

Now available as a free download from the iTunes store, this iPhone application was custom made for the younger male sense of humor.  When hunger starts to rear its ugly head, the user simply holds his phone up to his stomach to indentify his growl. The app determines what type of hunger the user has by identifying their stomach growls and translating them into appropriate diagnoses such as, "The Jungle Cat."Additionally, anyone can browse the full library of stomach chatter to find out what their stomach is telling them. The Growlator then suggests which Hungry-Man® dinner will best satisfy them and users can update their friends with their designated growl through Twitter or Facebook. There is also a built in functionality for digital coupons and a store locator that directs users to the closest supermarket. 

“The Growlator is fun and playful, but it’s also something we know men will enjoy, use and share with their friends,” says Hungry-Man®Senior Brand Manager Kristen Thompson. “This app was designed specifically for our target consumer of men ages 18-34, which is how we approach everything we do with Hungry-Man®.”

In addition to The Growlator, the Hungry-Man® brand has also launched a entertainment-based social media campaign called “Hungry Heroes” (www.hungry-hero.com), as well as a new line of alcohol- infused meals called Pub Favorites.
For more information on products and programs from Hungry-Man® frozen dinners and entrées, please contact Lee Makofsky at 973-744-0707 or Lee.mako@bhgpr.com.  Coupons, artwork and interviews are available upon request.

About Hungry-Man® Frozen Dinners and Entrées

For over 35 years, Hungry-Man® has been an American icon and an important part of America’s freezer. The Hungry-Man Brand is committed to maintaining its proud tradition of great-tasting, hearty meals for a good price. Hungry-Man Meals include all the old favorites, including Roasted Carved Turkey, Classic Fried Chicken and Salisbury steak. Hungry-Man’s Sports Grill line offers many popular pub meals, including Beer Battered Chicken, Beef Taco and Popcorn Fish. Additionally, Hungry-Man offers a variety of grilled entrées, including Grilled Bourbon Steak Strips and Grilled Southwest Style Chicken. Each Hungry-Man meal offers a full pound of great tasting food to satisfy even the heartiest of appetites. For more information on Hungry-Man Meals, log onto www.hungry-man.com.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our approximately $2.5 billion business employs more than 4,500 people in 21 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division brands consist primarily of Birds Eye® vegetables, Birds Eye Steamfresh® vegetables, Birds Eye Viola!® meals, C&W® vegetables and McKenzie’s® vegetables, Freshlike® vegetables, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® frozen pizza. Our Specialty Food group manages Tim’s Cascade Snacks®, Snyder of Berlin® and Husman’s®. Further information is available at www.pinnaclefoods.com.

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