Joshua Ives of Sturbridge, MA, Named “The HUNGRY-MAN®” BY Iconic Frozen Meal Brand

For More Information
Lee Makofsky/Stacey Bender
Bender Hammerling Group
(973) 744-0707
Lee.mako@bhgpr.com

JOSHUA IVES OF STURBRIDGE, MA, NAMED “THE HUNGRY-MAN®” BY ICONIC FROZEN MEAL BRAND

Food-Lover Wins $1,000 and More

MOUNTAIN LAKES, NJ (July 29, 2010) – When Hungry-Man® Dinners and Entrées asked for “The Hungry-Man” to step forward and prove himself, hundreds of people sent in laundry lists of favorite foods, what they love about food and photos of themselves enjoying that food. Only 42-year-old Joshua Ives of Sturbridge, MA, however, proved beyond a shadow of a doubt that he is, in fact, The Hungry-Man.

The father of two, a visual merchandiser for an outdoor clothing company, said in his entry, “I love food more than anyone else I know. From meatloaf to duck confit, if it tastes good, I’m eating it. I work hard and I play hard—and I need to eat heartily to satisfy my lust for life. Sometimes I can hardly wait for my Hungry-Man dinner to come out of the oven before I need to sink my teeth into it!”

As the winner of the “I Am The Hungry-Man” contest, Joshua will receive a $1,000 cash prize, will become Hungry-Man’s official “Dude Food Consultant” for one year and will star in a web video on the Hungry-Man website. 10 runners-up each received $50 and all entrants received coupons for free Hungry-Man Dinners and Entrées.

For more information, rules and regulations, please visit www.hungry-man.com. Art work and interviews are available upon request. To speak with Joshua Ives about his win, please contact Lee Makofsky at 973.744.0707 or lee.mako@bhgpr.com.

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About Hungry-Man® Frozen Dinners and Entrées
For over 35 years, Hungry-Man® has been an American icon and an important part of America’s freezer. The Hungry-Man Brand is committed to maintaining its proud tradition of great-tasting, hearty meals for a good price. Hungry-Man Meals include all the old favorites, including Roasted Carved Turkey, Classic Fried Chicken and Salisbury steak. Hungry-Man’s Sports Grill line offers many popular pub meals, including Beer Battered Chicken, Beef Taco and Popcorn Fish. Additionally, Hungry-Man offers a variety of grilled entrées, including Grilled Bourbon Steak Strips and Grilled Southwest Style Chicken. Each Hungry-Man meal offers a full pound of great tasting food to satisfy even the heartiest of appetites. For more information on Hungry-Man Meals, log onto www.hungry-man.com.

About Pinnacle Foods Group LLC
Millions of times a day in over 85% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our $2.6 billion business employs more than 4,500 people in 19 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 9 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division brands consist primarily of Birds Eye® vegetables, Birds Eye Steamfresh® vegetables, Birds Eye Viola!® meals, Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels, and Celeste® pizza. Our Specialty Food group manages Tim’s Cascade Snacks®, Snyder of Berlin®, and Husman®. Further information is available at www.pinnaclefoods.com.