Log Cabin Syrup Declares Wednesdays “Breakfast for Dinner” Day

MOUNTAIN LAKES, N.J.--Log Cabin® Syrup today declared Wednesdays “Breakfast for Dinner Day” as a great way for modern families to take time out together despite the demands of busy schedules. To celebrate the inaugural Breakfast for Dinner Day, the company has released additional results from its Breakfast Table Traditions Survey, which revealed that more than three quarters of respondents have had breakfast for dinner with their families and that 60 percent have breakfast for dinner at least once a month.

“Breakfast for Dinner is a fun, fast and affordable way to get the family together on a busy weeknight, and Log Cabin Syrup celebrates updated traditions in the same spirit,” said Oliver Sanders, Brand Manager of Syrups for Pinnacle Foods Group. “With Log Cabin Syrup, which is free of high fructose corn syrup, Breakfast for Dinner is a meal families can feel good about.”

Log Cabin is the only branded table syrup to have eliminated high fructose corn syrup from its ingredients, updating its own traditions and celebrating the modern breakfast while keeping the same great taste consumers have loved for more than 120 years.

To join in the Breakfast for Dinner Day fun, Log Cabin will hold fundraisers for regional organizations and in-store sampling events featuring pancake dinners and Log Cabin Syrup throughout the country. Log Cabin also launched the brand’s first Facebook page and Twitter feed so consumers can find out when Log Cabin events will be in their neighborhood.

The 2011 Log Cabin Breakfast Table Traditions Survey is a poll of more than 1,000 respondents intended to create a snapshot of modern American family views and behaviors towards breakfast. Among the key findings:

Please Pass the Pancakes, Mr. President!
•A patriotic start to your day -- 43 percent of Americans would most like to have the Obamas over to share breakfast for dinner – more so than the Kardashians (10 percent); the Beckhams (6 percent) and the Brangelina clan (5 percent) combined!

Ending the Day Right
•Americans can’t wait to get a head start on tomorrow -- 77 percent of households have breakfast for dinner, and 60 percent eat breakfast for dinner at least once a month.

First in Line

•Age before hunger – The Dad or male head of household and the youngest child in the family have an equal chance at getting the first pancake or waffle at their house (25 percent) while only 8 percent of households give the first pancake or waffle to the oldest child.
Why Mess with a Classic?
•The majority of households prefer to stand by their classic, favorite recipes (61 percent), while 22 percent make it a top priority to update their favorite recipes to make them interesting to their modern family, such as substituting orange juice for vegetable oil or sneaking pureed carrots into their kids’ Mac N’ Cheese!

Feel-Good Food
•More than half of those polled stated they make a conscious effort to choose breakfast options they feel good about for themselves and their families (56 percent), with nearly half (49 percent) stating they are trying to remove high fructose corn syrup from their family's diet.

Survey Methodology
The national telephone poll was conducted February 3 – 6, 2011 by ORC International using its CARAVAN omnibus services on behalf of Log Cabin Syrups. The national sample included 1,011 adults (502 men and 509 women), 18 years of age and older, and living in private households in the continental United States. Margin of error was three percentage points at a 95 percent confidence level.

About Log Cabin
Log Cabin® has been making authentic, maple tasting syrup for over 120 years. A household tradition since 1887, everyone in the family will enjoy the maple taste unique to the Log Cabin brand, available in Original, Lite, Sugar Free, and All Natural varieties. To continually meet the needs and desires of today’s families, in 2009, Log Cabin reformulated its syrup line becoming the only branded table syrup to eliminate High Fructose Corn Syrup (HFCS) from its ingredients, replacing it with natural sugar. For more information on Log Cabin, log onto www.logcabinsyrups.com, find us on Facebook or follow our news on Twitter at www.twitter.com/LogCabinSyrups.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Freshlike® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® frozen pizza. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman’s® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.

Media Contact:
Caroline Starke, 646-218-8747
cstarke@apcoworldwide.com