Log Cabin Syrup Survey Shows No One Makes Breakfast Quite Like Mom

MOUNTAIN LAKES, N.J.-(February 23, 2011)--In honor of National Hot Breakfast Month, Log Cabin Syrup released today the results from its first Breakfast Table Traditions Survey. The poll of more than 1,000 respondents, intended to create a snapshot of modern American family views and behaviors towards breakfast, revealed that the first meal of the day remains an integral part of everyday life - 94 percent start the day off with breakfast.

More than half of those polled stated they make a conscious effort to choose breakfast options they feel good about for themselves and their families (56 percent), with nearly half (49 percent) stating they are trying to remove high fructose corn syrup from their family's diet.

“During the month of February, Log Cabin Syrup encourages modern families to update their breakfast traditions by sitting down to share a hot breakfast they can feel good about that’s high fructose corn syrup-free,” said Oliver Sanders, Brand Manager of Syrups for Pinnacle Foods Group. “Log Cabin Syrup offers the same great taste and value consumers have loved for 120 years, but our updated ingredients better meet the needs and desires of today’s families.”

Log Cabin is the only branded table syrup to have eliminated high fructose corn syrup from its ingredients, updating its own traditions and celebrating the modern breakfast while keeping the same great taste.

Among the key findings of the 2011 Log Cabin Breakfast Table Traditions Survey:

Breakfast a la Mom
•Don’t tell Paula Deen, but she came in third… Mom may not have a show on the Food Network, but she runs the show at her own house. Outranking Rachel Ray (22%) and Paula Deen (15%), Mom is the top pick for America’s favorite breakfast chef with 42 percent preferring that she make the first meal of the day at their houses.

Please Pass the Conversation
•Talking with your mouth full: A delightful surprise! Modern families continue to make conversation over their morning meal. Eighty-eight percent of Americans talk to each other over breakfast, outnumbering those who watch TV (63%) or read a newspaper or magazine (51%) or use an iPad/mobile device (35%).
•Logging on when chowing down: It’s no surprise that the younger crowd checks in online in the morning more than their elders. 47 percent of Americans ages 18-34 use an iPad, check email, send texts or talk on the phone during breakfast, twice as many as those ages 55-64 (23 percent).

Keeping Breakfast Warm in the Winter
•On a cold winter’s day, two thirds of Americans enjoy their breakfasts with syrup, whether it’s warm cereal and oatmeal or pancakes and waffles.
•Brrrr! Why be cold both inside and out? Only 11 percent prefer a quick bowl of cold cereal or breakfast bar in the winter.

Dress Code

•Dressed to impress: Men are more likely to be dressed and ready to go while eating breakfast (40 percent) than women (27 percent).
•Been practicing for years! Those who are older have their system down pat when it comes to a breakfast routine. Those ages 65 and up were more likely to have a routine for breakfast (73 percent) versus those ages 18-34 (58 percent).

Survey Methodology
The national telephone poll was conducted February 3 – 6, 2011 by ORC International using its CARAVAN omnibus services on behalf of Log Cabin Syrups. The national sample included 1,011 adults (502 men and 509 women), 18 years of age and older, and living in private households in the continental United States. Margin of error was three percentage points at a 95 percent confidence level.

About Log Cabin
Log Cabin® has been making authentic, maple tasting syrup for over 120 years. A household tradition since 1887, each bottle contains the time-tested recipe developed to deliver that authentic maple taste unique to the Log Cabin brand. Everyone in the family will enjoy Log Cabin, available in Original, Lite, Sugar Free, and All Natural varieties. In 2009, Log Cabin announced the reformulation of its syrup line, by replacing High Fructose Corn Syrup (HFCS) with natural sugar. For more information on Log Cabin, log onto www.logcabinsyrups.com.


Media Contact:
Caroline Starke, 646-218-8747
cstarke@apcoworldwide.com