Make Holiday Desserts Merry and Bright with Duncan Hines® frosting creations™

PARSIPPANY, N.J.--(October 9th, 2012)--Duncan Hines®, a portfolio brand of Pinnacle Foods Group LLC, unveils four limited-edition Duncan Hines® frosting creations™ flavors evoking traditional, nostalgic holiday flavors and aromas. Apple Pie and Pumpkin Spice flavor mixes are now available in retailers nationally, with Peppermint Stick and Gingerbread flavor mixes following on Nov. 1, 2012.  “Leaves are changing, the air is cooling and passionate bakers are preparing their holiday menus and dessert gift baskets – only this year they have a secret seasonal weapon at their disposal,” said Joe DiPaolo, corporate pastry chef for Duncan Hines. “Our limited-edition Duncan Hines® frosting creations™ flavors exude the essence of holiday, reminding us of fall apple picking and the magic of the winter holidays that makes us all feel like kids again.”

Duncan Hines chefs have developed inspirational holiday recipes to accompany the new flavors. Bakers can create Pumpkin Chip Brownies, Caramel Apple Pie Cakes, Peppermint Red Velvet Whoopie Pies, Gingerbread-Man Cake and more, before trying out and sharing their own unique holiday recipes at www.duncanhines.com.

Launched earlier this year, Duncan Hines® frosting creations™ is a ground-breaking proprietary frosting system that has quickly become one of the best-selling frostings in the industry. In addition to its four new holiday flavors, the line also includes 12 unique and whimsical flavors from Mint Chocolate and Cotton Candy to White Chocolate Raspberry and Bubble Gum.

“Over the past few months, our bakers have harnessed the creative possibilities with Duncan Hines® frosting creations™ and have taken their creations to amazing new heights,” said Stefan Aps, director of marketing for Duncan Hines. “Now with these new seasonal flavors at their fingertips, we’re looking at a very merry and bright holiday season for bakers and tasters alike.”

The new Duncan Hines® frosting creations™ flavors are created in two simple steps:

  •     Step One: Grab a can of starter frosting
  •     Step Two: Pour in a flavor mix and stir up an amazing new frosting flavor

A Duncan Hines® frosting creations™ frosting starter ranges from $1.70 to $1.99 and a flavor mix ranges from $0.89 to $0.99, based on retailer pricing.

Duncan Hines® frosting creations™ was bronze award winner in the 2012 Edison Best New ProductAwards in the consumer packaged goods, food category. Named after Thomas Alva Edison, The Edison Awards recognize the most innovative products, services and business leaders in the world.

Duncan Hines® frosting creations™ recipe ideas, a how-to video, and recipe sharing tools can be found at www.duncanhines.com/FrostingCreations.

About Duncan Hines®

Duncan Hines® inspires today’s passionate bakers to “Bake On” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as Amazing Glazes™ dessert toppings and ready-to-spread frosting. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,300 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth's® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp's® and Mrs. Paul's® seafood and Foundation brands such as Lender's® bagels, Celeste® pizza, Hungry-Man® dinners and entrées and Aunt Jemima® frozen breakfasts. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin’s® Popcorn, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.

Contacts

rbb Public Relations
Adriana Infante, 305-461-5794
adriana.infante@rbbpr.com