MAYOR LUKE RAVENSTAHL DECLARES NOVEMBER 17th AS “AUNT JEMIMA® FROZEN BREAKFAST EDUCATION DAY” IN PITTSBURGH

MOUNTAIN LAKES, NJ (November 2010)  Studies show that children who eat breakfast are healthier, more active and less likely to become obese. This is why Aunt Jemima® Frozen Pancakes, the Magee-Womens Hospital of UPMC and The Children’s Center of Pittsburgh have teamed up to educate children on the importance of a well-balanced breakfast. Mayor Luke Ravenstahl proclaims Wednesday, Nov. 17th, 2010, “Breakfast Education Day” with a county-wide celebration of the exciting breakfast education program. The celebration will take place at The Children’s Center of Pittsburgh near Magee-Womens Hospital.

“A wholesome breakfast is the first step to a successful morning in the classroom, “said Brandi Unchester, Senior Brand Manager of Aunt Jemima Frozen Pancakes. “We understand that there isn’t always time to prepare a homemade breakfast during the week. Aunt Jemima® Frozen Pancakes makes it easy for parents and caregivers to offer a breakfast full of wholesome warmth and goodness in minutes to start the day off right.”

“Breakfast Education Day” sponsored by Aunt Jemima Frozen Pancakes will feature a panel of notable Pittsburgh experts who will show families how a quick, wholesome breakfast allows children to grow, learn and play well all day, and helps them stay healthy and strong.  Anna Ardine, Clinical Nutrition Manager of Magee-Womens Hospital will offer tips and tricks for staying healthy and will show kids how to make breakfast time fun!  In addition to learning about the importance of breakfast, children will participate in a Thanksgiving pancake decorating workshop using Whole Grain Pancakes and a variety of fruit toppings, and receive a coupon for Aunt Jemima® Frozen Pancake products.

“We are so honored to have Aunt Jemima Frozen Pancakes bring this program and inspire the importance of breakfast awareness in Pittsburgh,” says Mary Vandivier, Program Director as the Children’s Center of Pittsburgh. “I am so proud that The Children’s Center of Pittsburgh can be a part of this exciting initiative,” added Vandivier.

The Magee-Womens Hospital, The Children’s Center of Pittsburgh, Pinnacle Food Service Division and Aunt Jemima Frozen Pancakes all worked together to help raise awareness and promote nutritious choices and lifestyles in the Pittsburgh area.

As a leading supplier to schools in the national School Breakfast Program Aunt Jemima® Frozen Pancake has embarked on a nationwide tour to contribute to elementary schools and child care centers to show kids that breakfast is not only fun, but also the key ingredient to a productive and successful day at school! The Aunt Jemima Frozen Pancakes has visited Tampa, FL, Philadelphia, PA, Baltimore, MD, Boston, MA, Charlotte, NC Montclair, NJ and now Pittsburgh. PA!  Purchase of Aunt Jemima® Frozen Pancake products in Pittsburgh supports these education programs. Elementary schools and child care centers in Pittsburgh interested in bringing “Aunt Jemima Frozen Breakfast Education Day” to their school should contact Nicole VanderPloeg at 973.744.0707 or Nicole.VanderPloeg@bhgpr.com.

Pinnacle Food Service will be supplying great tasting pancakes made with whole grain.  It is important to note that a serving of just 2 pancakes has 25% of the whole grains recommended by the US Dietary Guidelines for Americans (DGA), contain over 2 grams of Dietary Fiber and 0grams of trans fat per serving-.  The company brings some of the most well-known and loved consumer food brands to foodservice, offering unparalleled product.

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For more information about Aunt Jemima® Frozen Breakfast, log onto www.auntjemimafrozen.com. 

All media inquiries should be directed to Nicole VanderPloeg or Elena Magg at 973.744.0707 or Nicole.VanderPloeg@bhgpr.com/ Elena.Magg@bhgpr.com.


About Aunt Jemima Frozen Breakfast
Aunt Jemima® has been associated with high quality, great tasting breakfast products for over 100 years. Aunt Jemima® Frozen Breakfast offers an easy breakfast solution, with a full variety of homemade-tasting items that can be prepared in minutes in the toaster or the microwave.  Aunt Jemima® Frozen Breakfast includes light and fluffy pancakes, warm and delicious waffles, hand-dipped and griddle-cooked French toast, complete single-serve breakfast entrées and portable breakfast sandwiches.  For more information on Aunt Jemima® Frozen Breakfast, log onto www.auntjemimafrozen.com.


About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our $2.6 billion business employs more than 4,500 people in 19 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division brands consist primarily of Birds Eye® vegetables, Birds Eye Steamfresh® vegetables, Birds Eye Viola!® meals, C&W® vegetables and McKenzie’s® vegetables, Freshlike® vegetables, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® frozen pizza. Our Specialty Food group manages Tim’s Cascade Snacks®, Snyder of Berlin® and Husman’s®. Further information is available at www.pinnaclefoods.com.