Mrs. Butterworth’s® Syrup Dresses Up for Spring with Three Limited-Edition Bottles

MOUNTAIN LAKES, N.J.--(March 28, 2011)--This spring, families across the country will invite one of America’s sweetest and most loved spokes figures to the breakfast table in spring fashion with Mrs. Butterworth’s® limited-edition seasonal bottles. Mrs. Butterworth’s syrup debuts three newly outfitted limited-edition bottles in select stores, each featuring a unique spring look that unlocks a different downloadable cut-out accessory collection online, encouraging family fun at the breakfast table.

Mrs. Butterworth’s rich, thick and buttery syrup has always brought families to the breakfast table and now her new, seasonal bottles add a heaping helping of fun,” said Oliver Sanders, brand manager of syrups for Pinnacle Foods. “Mrs. Butterworth’s limited-edition spring bottles and downloadable accessories will inspire creativity in every member of the family. From dress-up to game day to a beach party, Mrs. Butterworth’s has accessories for every occasion.”

Made with the same recipe as the Original Mrs. Butterworth’s syrup that families know and love, the limited-edition bottles add seasonal color and fun to the breakfast table. The three new bottle designs will be on supermarket shelves for a short time at the same price as the Original syrup. Mrs. Butterworth’s spring collection has secret codes to unlock up to 60 playful accessories online to dress-up breakfast.

Each of Mrs. Butterworth’s limited-edition spring bottles provides consumers with access to a different collection of 20 downloadable accessories. To download the accessory collection that matches each bottle purchase, go to www.Facebook.com/MrsButterworths and enter the code from the back of the bottle. Blank dress templates also are available at Mrs. Butterworth’s Facebook page so everyone in the family can be a designer this season.

Families are encouraged to show off their creative designs by posting photos of their Mrs. Butterworth’s fashion creations on her Facebook page. People who “like” Mrs. Butterworth’s Facebook page can enter Mrs. Butterworth’s “30 days of sweetness” giveaway for a chance to win the limited-edition bottles and a breakfast fun pack with items that help make breakfast a memorable family experience.

Mrs. Butterworth’s spring bottles will quickly become a collector’s item due to limited availability so all are encouraged to collect all three bottles early. For more information, visit www.Facebook.com/MrsButterworths.

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