Mrs. Paul’s and Van de Kamp’s Launch New ParchmentBake Tilapia Fillets

PARSIPPANY, N.J. (February 22, 2012) --Mrs. Paul’s® and Van de Kamp’s®, portfolio brands of Pinnacle Foods Group, today announced the launch of new ParchmentBake™ tilapia fillets. The secret to Mrs. Paul’s and Van de Kamp’s ParchmentBake fillets is the unique parchment bag that delicately bakes 100% whole tilapia fillets in a delicious sauce, locking in flavor and moisture.

The convenient ParchmentBake cooking process takes the guesswork out of preparing and serving delicious seafood with no MSG, no artificial flavors, colors or preservatives. ParchmentBake fillets have less than 80 calories, 13 grams of protein and 0.5 grams of fat per serving.

“We learned that while consumers want to eat more seafood, they don’t always feel comfortable preparing fish at home,” says Lisa Barrette, senior marketing director of seafood at Pinnacle Foods Group. “Using the same parchment paper technique professional chefs use to bake fish perfectly, we created Mrs. Paul’s and Van de Kamp’s ParchmentBake, allowing consumers to easily serve restaurant quality seafood at home, perfect every time.”

New Mrs. Paul’s and Van de Kamp’s ParchmentBake tilapia fillets come lightly sauced in a variety of delicious flavors with two servings per package. Flavors include Classic Grilled Tilapia, Garlic Butter Tilapia, Roasted Garlic Tilapia and Lemon Pepper Tilapia. Consumers can find Mrs. Paul’s and Van de Kamp’s ParchmentBake at grocery stores nationwide.

For coupons, recipes, and additional information, visit www.facebook.com/MrsPaulsAndVanDeKamps or www.mrspauls.com and www.vandekamps.com.

About Mrs. Paul’s Seafood
The Mrs. Paul’s® Seafood story began in 1946 when Philadelphia power plant worker Edward Piszek started selling deviled crab cakes to earn extra money while his plant was on strike. Due to great success, Piszek and his friend, John Paul started a frozen seafood business. They named the business “Mrs. Paul's Kitchens” after John's mother (originally naming the brand Mrs. Paul’s Kitchen). Today, Mrs. Paul’s Seafood is a beloved brand that provides the original crab cakes, as well as fish fillets and crunchy fish sticks all made from 100% whole white fish fillet, offering great-tasting and convenient seafood. For more information on Mrs. Paul’s Seafood, log onto www.mrspauls.com. Mrs. Paul’s is a portfolio brand of Pinnacle Foods Group LLC.

About Van de Kamp’s Seafood
The Van de Kamp’s® Seafood story began in 1915, when Theodore J. Van de Kamp founded a potato chip stand in Los Angeles. By 1930, the business had expanded into a thriving chain of restaurants featuring a popular batter-fried halibut. As the years passed, the focus turned to frozen foods including a line of frozen fish with batters unique to the market. Today, the Van de Kamp’s tradition lives on with 100% crunchy fish fillets and fish sticks, as well as the original halibut fish fillets that started it all. All products are made from 100% whole white fish fillet, offering great-tasting and convenient seafood. For more information on Van de Kamp’s Seafood, log onto www.vandekamps.com. Van de Kamp’s is a portfolio brand of Pinnacle Foods Group LLC.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs more than 4,300 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 out of 13 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Comstock® and Wilderness® Fruit Pie Fillings, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Fresh like® vegetables, Birds Eye Voila!® complete bag meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® pizza. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman’s® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.