Pinnacle Foods' Birds Eye® Brand Announces New Steamfresh® Chef's Favorites Varieties

MOUNTAIN LAKES, N.J. (Aug. 11, 2011)-- Birds Eye®, a portfolio brand of Pinnacle Foods Group, just made it easier and more delicious for Americans to discover the wonder of vegetables at home with four new Steamfresh® Chef's Favorites varieties. From quality ingredients such as Parmesan cheese and olive oil to new vegetable-rich risottos, Birds Eye is bringing restaurant-style vegetables to the dinner table at home. 

"We know that people get excited about vegetable dishes served in restaurants because they are prepared by chefs and taste great," explains Rodrigo Troni, Vice President of Marketing for Birds Eye. "At Birds Eye, our chefs have created a line of delicious and nourishing vegetable-rich dishes that provide the best of both worlds – restaurant-inspired taste and the convenience of being able to steam and serve in minutes.  Birds Eye is on a mission to help Americans discover the wonder of vegetables and what better way to do so than by offering great-tasting vegetables so families can enjoy them every day at home."

Birds Eye® Steamfresh® Chef's Favorites
With a specially designed bag and advanced steaming technology, Birds Eye Steamfresh is a revolutionary way to quickly prepare perfectly cooked vegetables, rice and pasta blends right in the microwave. Birds Eye Steamfresh Chef's Favorites varieties are available in freezer sections nationwide. Suggested retail price is $2.69 - $3.09 per item.

NEW Lightly Sauced Primavera Vegetable Risotto is a creamy risotto, with sweet green peas and tender carrots, with light notes of Parmesan cheese.
NEW Lightly Sauced Mushroom & Green Bean Risotto is made rich with savory mushrooms and the crunch of cut green beans.
NEW Lightly Sauced Creamed Spinach is all natural and the perfect pairing for a steakhouse dinner at home.
NEW Lightly Sauced Roasted Red Potatoes & Green Beans with Parmesan Olive Oil Sauce contains whole green beans and roasted baby red potatoes, lightly tossed in a Parmesan cheese and olive oil sauce.

At Birds Eye, It's Always Vegetable Season™
Birds Eye helps people discover the wonder of vegetables by making them easy, delicious and accessible for everyone. With more than 40 unique vegetables offered and countless ways to enjoy them, from pure and simple vegetables and steamed varieties, to veggie focused recipes and complete vegetable rich meals, Birds Eye gives consumers limitless possibilities to get vegetables on their plates every day.

Visit www.facebook.com/birdseyevegetables for serving ideas, tips and tools to help make vegetables the star of the plate.

About Birds Eye
Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie's® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visit www.birdseye.com or www.facebook.com/BirdsEyeVegetables

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth's® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye® vegetables, Birds Eye Steamfresh®, C&W®, McKenzie's® and Freshlike® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp's® and Mrs. Paul's® seafood, Lender's® bagels and Celeste® frozen pizza. Our Specialty Food group manages Tim's Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.