Pinnacle Foods Employees Raise $30,000 through Bake Sales for Share Our Strength®

Parsippany, NJ (November 8, 2011)− This bake sale season, Pinnacle Foods Group LLC employees at 16 locations across the country teamed up with Share Our Strength’s Great American Bake Sale® in a grassroots effort to help end childhood hunger.  From July through October 2011, Pinnacle Foods challenged teams at its facilities and offices to volunteer to host community bake sales and collectively raise $25,000 for Share Our Strength’s Strength.  Today, Pinnacle Foods announces that employees volunteers have exceeded their goal, raising more than $30,000 for Share Our Strength by hosting more than 45 bake sales in community locations throughout the United States. Pinnacle Foods’ Duncan Hines® brand is a national presenting sponsor of Share Our Strength’s Great American Bake Sale.

Share Our Strength has been helping the hungry and impoverished in America and abroad since its inception in 1984; since 2003, the national nonprofit has focused its efforts on ending childhood hunger in America. In a recent study by the U.S. Department of Agriculture, more than 16 million children in the U.S. were identified as being at the risk of hunger in 2010.   Pinnacle Foods employees lent a hand in the fight against childhood hunger by baking their way to raise funds to support Share Our Strength.

“We’re very excited to support Share Our Strength’s Great American Bake Sale through the volunteer efforts of our dedicated employees,” said David Socolow, vice president of corporate affairs.  “The Pinnacle Foods Bake Sale Challenge brought our teams together to support their local communities, leading our employees to devote more than 20,000 hours of volunteer service to this important cause.”

In addition to encouraging its employees’ commitment to helping end childhood hunger, Pinnacle’s brands are active sponsors of Share Our Strength initiatives. Working with the Great American Bake Sale, Duncan Hines invited bakers from across the country to share their inspired creations with the community and raise funds to help make sure every child in America gets the food they need.  Every week of the challenge, Duncan Hines matched the funds from the top baking team and pledged to raise up to $125,000 in additional funds for Share Our Strength.

As the country’s leading brand in frozen vegetables, Pinnacle’s Birds Eye brand is committed to its “Feed Kids Better” initiative in partnership with Share Our Strength’s No Kid Hungry Campaign and encourages all Americans to fill half their plate with fruits and vegetables, as recommended by the U.S. Department of Agriculture’s new MyPlate icon.  Together with Share Our Strength’s No Kid Hungry Campaign, Birds Eye is helping connect children to the nutrition they need to lead active, healthy lives.

1Source: http://www.ers.usda.gov/Publications/ERR125/ERR125_ReportSummary.pdf

###


About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,300 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth's® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye® vegetables, Birds Eye Steamfresh®, C&W®, McKenzie's® and Freshlike® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp's® and Mrs. Paul's® seafood, Lender's® bagels and Celeste® frozen pizza. Our Specialty Food group manages Tim's Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.

About Duncan Hines®
A household name for decades, Duncan Hines® is one of America's most recognizable brands. The brand was started by a man named Duncan Hines who was a traveling salesman, food critic and book author in the 1940s. Today, the Duncan Hines product line includes over 80 different mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting.  With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines' inventive spirit and passion for baking. For more information on Duncan Hines, log onto www.duncanhines.com.

About Birds Eye®
Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie's® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visit www.birdseye.com or www.facebook.com/BirdsEyeVegetables.

About Share Our Strength®

Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives.  Through its No Kid Hungry® Campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public-private partnerships to end childhood hunger, at the state and city level. Working closely with the culinary industry and relying on the strength of its volunteers, Share Our Strength hosts innovative culinary fundraising events and develops pioneering cause marketing campaigns that support No Kid Hungry. Visit Strength.org to get involved.