Savor Mornings with NEW Oatmeal Pancakes from Aunt Jemima® Frozen Breakfast

MOUNTAIN LAKES, N.J., (Aug. 23, 2011)--  Aunt Jemima® Frozen Breakfast, a portfolio brand of Pinnacle Foods Group LLC, announced a new addition to their pancake family today, Oatmeal Pancakes.  The launch of the new Oatmeal Pancakes gives families another hearty breakfast option and reason to gather around the table for a warm breakfast. Made with rolled oats, oat bran and oat flour mixed right into the batter, the new wholesome option from the iconic breakfast brand contains as much fiber as a cup of prepared oatmeal but with the great taste of pancakes.*

"Because we use real ingredients and make every batch from scratch, our Oatmeal Pancakes – and all of our frozen pancakes, waffles and French Toast – taste just like homemade," says Andy Reichgut, Vice President of Marketing, Pinnacle Foods. "The new Oatmeal Pancakes are made with natural ingredients and provide families with another wholesome Aunt Jemima Frozen Breakfast option that families can feel good about eating without sacrificing taste."

With four grams of fiber per serving, Oatmeal Pancakes provide the nutritional benefits of real oats in the form of delicious pancakes. Rolled oats and oat bran are a good source of fiber and are well known for their heart-healthy benefits, including lowering total cholesterol and helping to control blood pressure. In addition to reducing the risk of heart disease, the fiber in oats can help with weight control because it makes people feel fuller, longer.**

Aunt Jemima Frozen Breakfast also partnered with celebrity chef Aaron McCargo, Jr., to develop a series of recipes using Aunt Jemima Frozen Breakfast products like his Slamming Bananas Foster featuring the new Oatmeal Pancakes. To view this and other special recipes from Aaron, and to view the latest 'Live from the Line' Oatmeal Pancake video, and to get coupons for Aunt Jemima Frozen Breakfast products, visit Facebook.com/AuntJemimaFrozenBreakfast.

*Source: USDA National Nutrient Database for Standard Reference

**Source: American Dietetic Association, eatright.org

About Aunt Jemima Frozen Breakfast
AUNT JEMIMA® has been associated with high quality, great tasting breakfast products for over 100 years. AUNT JEMIMA® Frozen Breakfast offers an easy breakfast solution, with a full variety of homemade-tasting items that can be prepared in minutes in the toaster or the microwave.  AUNT JEMIMA® Frozen Breakfast includes light and fluffy pancakes, warm and delicious waffles, hand-dipped and griddle-cooked French toast, complete single-serve breakfast entrees and portable breakfast sandwiches. AUNT JEMIMA® is a registered trademark of The Quaker Oats Company and is used under license. For more information on AUNT JEMIMA® Frozen Breakfast, log onto www.auntjemimafrozen.com.

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth's® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steam fresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® meals, AUNT JEMIMA® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp's® and Mrs. Paul's® seafood, Lender's® bagels and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.