Snyder of Berlin® Celebrates 65th Anniversary With ‘Snyder SnackShots’

BERLIN, PA (June 2012) — Snyder of Berlin®, a leading snack company which produces chips, cheese snacks, popcorn, and more, is celebrating its 65th year of satisfying consumers with their superior line of tasty snacks.  In honor of the anniversary, Snyder of Berlin is announcing their “Snyder SnackShots” online photo contest.

From May 15, 2012 until December 31, 2012, snack lovers everywhere are asked to submit a photo of themselves, alone, or with family and friends, showing how they enjoy snacks from Snyder of Berlin brands.  Pictures from picnics, lunch time, or family BBQ’s are all great occasions to take pleasure in Snyder of Berlin snacks, but use your creativity to win big! 

One grand prize winner will receive $1,000 in cash, a new camera valued at $150, and a year’s supply of Snyder of Berlin snacks. Three runners-up will each receive $500 cash, and a year’s supply of Snyder of Berlin snacks.  In addition to the grand prize winner and runner ups, there will be monthly winners who will automatically win a Snyder of Berlin Party Pack of Snacks, and become a contender to be a finalist or grand prize winner.  Only 1 entry per person, e-mail and/or household is allowed.  For more information and official rules please log onto www.snyderofberlin.com and click on the “Snyder SnackShots” contest banner.

“Pictures are a way to see the world through the eyes of another individual,” says Tim Dunning, Director of Sales at Snyder of Berlin.  “This contest will give us a view into our consumer’s lives, and explore their creativity while showing their love for Snyder’s products.  I can’t think of a better way to celebrate our 65th anniversary by showing how much people enjoy Snyder’s snacks.”

All media inquiries should be directed to Courtney Manders or Stacey Bender at 973.744.0707, or Courtney.Manders@bhgpr.com.

 
About Snyder of Berlin®
The Snyder family chip business began in 1920 in the home kitchen of Edward Snyder II and his wife, Eda, in a small town in Pennsylvania, using a recipe based on a snack that Edward had seen at a hotel in upstate New York.   As the popularity of their chips grew, they began to expand toward Pittsburgh. Potato buyers and farmers in the Laurel Highlands got together with the Snyder family and determined it made sense to build a self-sustaining chips plant amid their fields where the potatoes were being grown. Since opening that plant in 1947, Snyder of Berlin has been producing fresh and tasty snacks in the little farm town of Berlin, Pennsylvania.  The company has grown to include a variety of products beyond potato chips such as cheese snacks, popcorn and more – and for 65 years inviting snack lovers to “Taste the Difference”. For more information and to see the full line of Snyder of Berlin® products, visit www.snyderofberlin.com.

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of approximately 4,300 employees.  We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth's® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp's® and Mrs. Paul's® seafood and Foundation brands such as Lender's® bagels, Celeste® pizza, Hungry-Man® dinners and entrées and Aunt Jemima® frozen breakfasts. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin’s Popcorn®, Snyder of Berlin® and Husman's® Snacks, in addition to our Food Service and Private Label Businesses. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2011 Top 1000 companies list. Further information is available at http://www.pinnaclefoods.com/.
 

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