Taste What a Vlasic® Can Do To Holiday Fare

Contact:
Lee Makofsky/Stacey Bender
Bender Hammerling Group
(973) 744-0707
Lee.mako@bhgpr.com

TASTE WHAT A VLASIC® CAN DO TO HOLIDAY FARE

Vlasic Pickles and Celebrity Chef Kevin Roberts Share
Recipes That Will Zest Up Holiday Gatherings

Mountain Lakes, NJ (July 28, 2010)− For most people, holiday celebrations are simply fun social occasions that offer a reason to spend time with loved ones; but for those doing the cooking, there is much work to be done! With the tasty, creative and original ideas below, Vlasic® Pickles takes care of all the thinking, relieving home cooks of unnecessary stress so that they, too, can enjoy the holidays to the fullest. Vlasic®, America’s favorite brand of pickles, has joined forces with celebrity chef, cookbook author and media personality Kevin Roberts to create these mouth-watering recipes, all enhanced with the unique and deliciously zesty flavor of Vlasic® Pickles.


DIRTY PICKLE VODKA MARTINI
Whether at a holiday work party or in the comfort of your own home, this tasty drink will bring the party to life and offer adult guests a new twist on a classic cocktail!

Ingredients:

  • 8 ounces Vodka (use your favorite)
  • ½ teaspoon dry Vermouth
  • 2 Vlasic® Kosher Dill Pickle Spears
  • 1 tbsp. pickle juice (from the jar)


Directions:
Add ice about halfway up a cocktail shaker. Add vodka, Vermouth and pickle juice. Shake well, pour into 2 Martini glasses and garnish with a pickle spear in each glass.

FLAT BREAD WITH HUMMUS, HOT SAUCE AND PICKLES
This Mediterranean dish is the perfect finger-food for any environment, allowing guests to socialize while simultaneously enjoying the more exotic side of appetizers.  

Ingredients:

  • 1 Flat Bread or Pita
  • 2 tablespoons Hummus
  • 1 teaspoon Hot Sauce (use your favorite)
  • 3-4 Vlasic® Ovals


Directions
Toast flat bread or pita until crispy. Spread hummus evenly over entire surface, add hot sauce and then top with pickles.

MESSY RUSSIAN TURKEY SANDWICH
This is a richly flavored sandwich with ingredients that blend together perfectly. It is also one of Kevin’s top sellers at his San Diego sports bar, the East Village Tavern & Bowl. The trick is to make the Russian dressing by hand, which is extremely easy!

Ingredients:

  • 2 pieces sourdough−or your favorite−bread
  • 4 tbsp. Russian dressing (recipe below) 
  • 5 slices turkey
  • 4 slices Applewood smoked bacon
  • ½ avocado, sliced
  • Homemade Russian Dressing:
  • 2 tbsp. Mayonnaise
  • 2 tbsp. Vlasic® Dill Relish
  • 2 tbsp. ketchup
  • *Mix equal parts of the three ingredients together well in a small bowl.

Directions
Toast your bread and spread on Russian dressing. Place turkey, then bacon, then avocado on one half and make sandwich.

HI-RES IMAGES AVAILABLE FOR ALL RECIPES
For more information, additional recipes or art work, please contact Lee Makofsky at 973.744.0707 or Lee.mako@bhgpr.com

About Vlasic® Pickles
Vlasic® pickles—America’s favorite pickles—offer great flavor and are low in calories with no fat. Always crunchy and juicy, Vlasic pickles are available in nine key segments including Kosher Dill Spears, Bread and Butter Chips, Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and Peppers. Look for the familiar Stork character on the jar in supermarkets near you. For more information on Vlasic pickles, log onto www.vlasic.com.   

About Pinnacle Foods Group LLC
Millions of times a day in over 85% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our $2.6 billion business employs more than 4,500 people in 19 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 9 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division brands consist primarily of Birds Eye® vegetables, Birds Eye Steamfresh® vegetables, Birds Eye Viola!® meals, Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels, and Celeste® pizza. Our Specialty Food group manages Tim’s Cascade Snacks®, Snyder of Berlin®, and Husman®. Further information is available at www.pinnaclefoods.com.