PARSIPPANY, N.J. (May 10, 2013) - Vlasic® today revealed it is showering its fans with 10,000 free coupons and more than 200,000 discount coupons, available at 1 p.m. EDT on Wednesday, May 15th, as a reward for their loyalty with a chance to try Vlasic’s best pickle yet, Farmer’s GardenTM by Vlasic®. Consumers can kick off grilling season with the perfect crunch with the fresh-from-the-farm quality Farmer’s Garden by Vlasic pickles. Pickle-lovers everywhere can download coupons to try the crisp and delicious Farmer’s Garden pickles on the Vlasic Facebook page on May 15th at 1 p.m. EDT. Earlier this year, Farmer’s Garden by Vlasic pickles were voted the 2013 Product of the Year in the vegetable category in a consumer survey of innovation.
“We want to help our consumers start the summer in proper Vlasic fashion - with a pickle at every barbeque!”
With a mason-style jar and bright colors from inclusions of other vegetables such as crunchy carrots, red bell peppers, and fresh garlic coves, Farmer’s Garden by Vlasic pickles help make your barbeque the best on the block. Farmer’s Garden by Vlasic pickles are made with cucumbers harvested at the peak of freshness to create the freshest pickle product around.
“We’re excited about our fans’ positive response to Farmer’s Garden by Vlasic, and are happy to celebrate Farmer’s Garden’s early success with our consumers,” said Annette Young, Director of Marketing for Vlasic, a portfolio brand of Pinnacle Foods, Inc. “We want to help our consumers start the summer in proper Vlasic fashion - with a pickle at every barbeque!”
“We have seen some very high repeat-purchase rates for Farmer’s Garden by Vlasic,” explained Mrs. Young. “To show how excited we are about our new Farmer’s Garden line, we are giving away 10,000 free jars for people to try because we know that once people try it, they will love it!”
Farmer’s Garden by Vlasic pickles are a favorite for topping burgers or as a side to savory steaks, and are also a great ingredient inclusion in your favorite grilling recipes or one of Vlasic’s own signature recipes, such as the Sliders with Pickle Chipotle Sauce recipe below.
Sliders with Pickle Chipotle Sauce
For the Sliders
- 1 pack of your favorite slider-style bread rolls
- 1 ground beef, chicken, or turkey
- 2 tablespoons of Canola oil
- Salt and pepper
- American cheese
For the Pickle Chipotle Sauce
- 3 chipotle peppers in adobo sauce
- 2 Roma tomatoes, rinsed and diced
- 1 Farmer’s Garden by Vlasic Kosher Dill® Spears, diced
- 1 teaspoon Farmer’s Garden by Vlasic Kosher Dill® juice
- Salt and pepper to taste
|1.||Form ground meat into 2-ounce patties.|
|2.||Season sliders with salt and pepper and add to pan with oil. Cook on one side for 3 minutes and then flip. Cook for another 2 minutes, or until the desired temperature is reached. Top with cheese and allow the cheese to melt.|
|3.||To make the sauce, add all ingredients to a medium saucepan over medium heat. Cook and stir for 5 minutes.|
|4.||Serve sauce on sliders.|
The Farmer’s Garden by Vlasic line includes Deli Style Halves, Bread & Butter Chips, Zesty Garlic Chips, Kosher Dill Halves, and Kosher Dill Spears, and are available in 26 ounce jars with a suggested retail price of $3.99. Visit FarmersGardenbyVlasic.com for more great grilling recipes, and “Like” the brand’s Facebook page at www.facebook.com/VlasicStork to get your coupon at 1 p.m. EDT on Wednesday, May 15th!
About Vlasic® pickles
Vlasic® pickles—America’s favorite pickles—offer great flavor and are low in calories with no fat. Always crunchy and juicy, Vlasic® pickles are available in nine key segments including Kosher Dill Spears, Bread and Butter Chips, Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and Peppers. In 2012, Vlasic introduced a premium pickle line, Farmer’s GardenTM by Vlasic®. Farmer’s GardenTM by Vlasic®pickles are packed with real ingredients and vegetable inclusions – no artificial coloring or flavoring, and no corn syrup – to deliver a great tasting pickle with authentic flavor and maximum crunch. For more information on Vlasic® pickles, visit www.vlasic.com orwww.FarmersGardenbyVlasic.com.
About Pinnacle Foods
In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 12 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.
Pinnacle Foods Inc.